When you're a restaurant owner, there are several things that you have to make sure of. You have to make sure that you serve really great tasting food. You have to make sure that you have the kind of decor in your restaurant that will be inviting for your customers. And speaking of customers, you also have to make sure that you provide impeccable customer service.
However, there's also one more thing that you should do that is really important: You should market your restaurant in such a way that not only will your customers want to return time and time again, but they will want to tell their family members and friends about the great experience that they had with you as well. After all, when it comes to having a truly successful restaurant business, word of mouth is paramount.
So, if you'd like a few tips on things that you can do that will keep people talking about your restaurant, we have provided you with five tips below.
Add specialty items to the menu. Although for branding purposes, it's important that you keep a fairly consistent menu, it can be fun---and a great form of marketing---to add some specialty items as well. It could be a dish to commemorate a particular holiday or a special dessert or drink. To make customers aware of it, design an insert for their menu, put a small display on their table or ask your servers to mention it as they are taking their order.
Host wine and beer tastings. When business seems a bit on the slow side, something else that a lot of restaurants will do is host a wine or beer tasting. It's a great way to network because it's something that many people enjoy attending. For detailed information on how to host a wine tasting at a restaurant, visit Food Service Warehouse and put "hosting a wine tasting at your restaurant" in the search field.
Use social media for giveaways. When you run a company, there are three really great things about social media. One, you can create accounts on pages like Facebook, Twitter, Instagram, Pinterest and Linked In that can connect you to individuals that you would never meet any other way. Two, it's a smart tool for marketing your business free of charge and three, it's a fun way to do giveaways. So, whether it's a free dinner or some great discounts, be sure to alert your "followers" and "friends" about your special promotions via your social media accounts. That's a great way to get a word of mouth type of buzz going.
Have two-for-one nights. There are some restaurant owners who shy away from suggestions like having a two-for-one night, simply because they feel that it will end up costing them more money than anything else. However, it is our personal belief that by being willing to offer this kind of deal once a week, you'll be able to bring in more customers and the more customers you have, the more of a profit that you'll be able to make. Plus, it's a great way to get people to return to your restaurant each week as well.
Implement a referral program. Say that you're starting a restaurant and you consult with a company like Gilkey Restaurant Consulting Group about something that you can do to create a buzz. One thing that they might recommend is that you implement some kind of referral program. It can be something as simple as requesting the email address of your customers, sending out a newsletter to your subscribers and offering special deals to those who come once a week or who invite others (who actually come) to your restaurant. It's simple, it's effective, and it's another way to get more people talking about your restaurant. Good luck!